It is not easy to sell a timeshare. Nonetheless, the procedure is similar as that of selling houses when you get committed buyers. Research states that around 9 million US households own a timeshare. If marketing your timeshare has not worked, think about redesigning your logo as that is your image. Buyers are influenced greatly by the message your logo communicates. The article looks at ways of selling logos successfully thanks to redesigning logos. Read more to understand the steps that will make your logo attractive to potential buyers.
You ought to maintain the simplicity of your logo. You might want to completely change the current logo by adding various colors and elements. In essence, that is a poor approach. In most cases, complexity does not favor you because onlookers might be turned off. Enhancing logos involves making them attractive in the simplest manner. That comes with multiple benefits. For example, a logo that is simple can be remembered easily. Simplicity enables your audience to capture the message communicated by your brand without creating confusion. Additionally, it is easy to scale simple logos and they can be used in any sort of media. However, complex logos are tough to copy and alter.
Once you choose a simple logo, think of changing the colors. Colors influence the mood that your brand presents. Picking the right shades enhances the brand message. For example, black brings forth a message that is formal and powerful. It is appropriate for companies that do timeshare reselling. Blue indicates efficiency and reliability. More so, red is great for symbolizing warmness and green for ethics. You can also use multiple shades during the redesigning process. Nonetheless, use a maximum of two colors to avoid making the audience confused and diluting your message.
Additionally, you should improve the font of the logo. The font is important just as the color because it can add or subtract a message. Thus, ensure that the font is in line with the theme. You should avoid pairing formal symbols with ridiculous fonts. Instead, the two should go hand in hand. Also, remember that the legibility is a major consideration when it comes to fonts. No one can take interest in your timeshare if legibility is poor. In addition, ensure that all the fonts that you use are complementary. That way, it becomes easy to highlight certain words. But, do not forget that simplicity applies here as well and you should combine no more than two fonts.
Start to redesign the logo once you have all your ideas in place. Note that it is not a must that you make minor changes on the logo. Make the right choice of colors and avoid complexity.