Here Are The Reasons Why You Should Combine Print Media Marketing And Digital Media Marketing Strategies
Nowadays, most businesses only make use of digital marketing. However, print media marketing is also effective.
Print media is effective even if it has been used in the past. One example of print media are billboards and you can see them in different places in the world. There are some companies that disregard using print media strategies.
You will see digital marketing in the internet. Digital marketing strategies are online public relations, social media marketing, email marketing, pay per click, search engine optimization and more. Digital marketing strategies are really flexible and it can reach so many people in different parts of the world.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. Print marketing strategies gives you the option to choose the place where you will put your advertisement.
It is better if you use digital and printed marketing strategies for your business. Statistic show both strategies has its benefits.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes which are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. If you want to to make use of QR codes then you can hire a commercial printing company.
B. Custom URL’s
Custom URL’s have the same idea with quick response codes, however you do not need to scan the custom URL because the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can use social media site and combine it with a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing that has graphics, texts and images. This is very effective and should be used for social media campaigns.
Digital marketing and print marketing strategies are very effective and it must be used by different companies. Both of these strategies can benefit any kind of business. You just need to choose the right commercial printing company. Before choosing a company you need to conduct a thorough research first. Make sure that you can trust the company.