Promoting a business can be viewed as difficult because there are so many moving parts. And if you don’t know why these parts are important to the success of your business it makes it that much more complicated. However, other businesses are doing it successfully so that means it’s not impossible–but it does have its learning curve.
Ways to promote your business must include technology. There’s no way of escaping it if a business wants to be successful. There are two choices–either put in the time to learn it or hire someone to do it. Nonetheless, any marketing campaign for 2017 needs to include at least these strategies.
Blogging is still one of the most effective ways to service existing customers and to gain new ones. The nice thing about blogging is that it doesn’t cost a fortune. It is more about the longevity of the intent and the quality of the content. Some businesses make the mistake of focusing on quantity rather than a quality. Don’t be that business–instead, listen to what problems the customers are having and provide the solution.
Email marketing is similar to blogging except for it’s a little bit more personal. Customers have already provided their email addresses so you have an advantage. However, the content still has to provide value or they may unsubscribe.
Text marketing is all about getting an offer noticed immediately because over 95% of Americans now have a cell phone. Not having a text marketing campaign strategy in place is potentially leaving a lot of money on the table. But remember it’s still all about providing value.
Social Media Marketing
Don’t sleep on social media as a way to reach customers. Social media platforms such as Facebook, Instagram, and LinkedIn present great opportunities to reach new business and to nurture relationships with existing customers.
To stay relevant a business must produce value. And to do so, the content that is produced must have the customer’s interest at the forefront. Additionally, this content has to be placed directly in the scope of the customer and to do so takes creativity in today’s fast-paced and mobile world.